Air Conditioning System Design for the Commercial Office Building Essay

Air Conditioning System Design for the Commercial Office Building - Essay Example Central systems are used for circulating conditioned air to different parts of the building. The primary advantage of such systems is maintaining of uniform temperatures throughout the building. While designing the system air distribution, temperatures and cost-effectiveness are important criteria. The system is comprised of plenums for supply and return; ducts; fittings; and associated components. Air handling units operate as a package unit with plant units. The system is assembled with pipework, ductwork and electrical connections at the site. The fan is placed upstream of the heater battery and cooling coil as the fans operate ideally when the system resistance of the outlet. The air distribution system is a separate distribution system as there are the specific temperature and humidity requirements. The air leakage limit is in accordance with the operating static pressure in excess of 750Pa according to the Code of Practice. The fan system has been designed as the sum of all fans required for the design conditions. Considerations include intake of outdoor air; circulation of air between heating and cooling source and space to be air-conditioned. Exhaust is to the outdoors. According to the Code of Practice Supply of constant air volume at design conditions does not exceed 1.6 W per L/s based on total fan motor power required for constant air volume fan system; and 2.1 W per K/s of supply air quantity for variable air volume system. Each floor has been considered as a zone, and individual thermostatic controls operate each air conditioned zone. However, controls do not permit heating and cooling operation simultaneously, or heating previously cooled air or vice versa. The air conditioning system includes automatic control devices for regulation of temperature. The thermostatic controls are able of adjusting setpoint temperature for the space being served.  A humidistat has been included as a part of a system that is capable of adding or removing moisture for maintaining specific humidity levels.

Sociology Essay Example | Topics and Well Written Essays - 1000 words - 14

Sociology - Essay Example The two major rivers, the Nile Valley in Egypt, and the Tigris-Euphrates in Iraq were the places of the worlds early civilizations. The three major religions, Judaism, Christianity, and Islam originated from the Middle East and here is where urban life and centralized forms of political organization arose. The archaeologists are rebuilding the cultural advancement that transformed the human ancestors from nomadic hunters and gatherers into established villagers who cultivated varieties of wheat and barley and set aside domestic sheep and goats. The most important era in human history, which can be dated back to 8000 B.C., has been considered to as the Agricultural Revolution, to emphasize its importance in the progress of human cultural past. The evolution from hunting and gathering for one’s food to one depended on food production and established society life was the introduction to the next step in human intellectual growth, the start of civilization, which goes back to about 5000 B.C in the Middle East (Rassam n.pag 2007). The Tigris and Euphrates Rivers Flowing southward to the Persian Gulf across southern Turkey, Syria, and Iraq, give life into the parched land transforming this area of desert is part of the Fertile Crescent. This region became the Middle Eastern civilization more than 8,000 years before. The agricultural revolution transformed nomadic hunter-gatherers into a socially multifaceted, enduring civilization. Approximately a hundred centuries later, another type of agricultural revolution is in progress in the northern part of the Fertile Crescent, because of the major infrastructure advance in Turkey’s Southeast Anatolia area which will provide irrigation to 1.7 million hectares of fresh farmland. One of the most accomplishments of the project in 1994 was the two water-delivery tunnels which will vent out lake behind the Ataturk Dam to water the regions of southeastern Turkey that lie north of the Syrian border. Before the

Industrial Revolution In Great Britain Essay Example for Free

Industrial Revolution In Great Britain Essay The Industrial Revolution touched all over the world with an unprecedented degree bringing their economic, social, political and cultural spheres in its domain. Started in England in 18th and 19th century, it brought a complete change to the economy of England transferring it from agrarian to Industrial Economy. All the important centers were flourishing with the Mills and factories, and whole of England hummed with the rattle of looms and the boom of weaving machines. It was a period of intellectual thoughts and scientific innovations. Science once a sealed book saved to an elect few was democratized, and more and more scientific enthusiasts dedicated themselves to the popularization of scientific works like Darwin’s origin of species. The man of science was no longer an academic recluse, but a social figure exercising a deep and profound influence on the social and educational life of the age. Industrial revolution also swept with its broom of scientific inventions, the old conventions of the England, European and American Society. As Harold Perkin said, â€Å"the Industrial Revolution was no mere sequence of changes in industrial techniques and production, but a social revolution with social causes as well as profound social effects. †1 According to an Economic historian, â€Å"In 1960 it was England which first brought into effect, â€Å"The takeoff into self-sustained growth. 2 Till the end of the nineteenth century England was the Workshop of the World, and after that Germany, Japan and United States took over. Over and above Industrial Revolution also reflected the capacity of man to overcome nature. 1. The History Guide: Lectures on Modern European Intellectual History, The Origins of the Industrial Revolution in England, Last Revised: October 11, 2006 Retrieved 23 April 2007 http://www. historyguide. org/intellect/lecture17a. html 2. ibid. In 17th century Father of Modern Science, Francis Bacon (1561-1626) even said that natural philosophy which is called as Science could be applied to solve all the practical problems faced by man. He raised the question how the man could attain perfect freedom if he had to labour to supply the necessities of existence and the answer was obviously, with the help of machines. These devices could free the mankind from excessive pressures of labour, which could be utilized in some other useful and productive purpose. 1 In 1745, Benjamin Franklin’s Fluid theory was a scientific revolution which led to the birth of the Industrial Revolution in the late 1700s. This Fluid theory was also called as Franklins theory of the Matter of Electricity and of Heat. After that there were spurt of inventions that led the world to take the shape where we are sitting now. 2 When the Industrial revolution was at its adolescent stage, the important source of power that was commonly used was coal followed by Iron and Steam. They were predominantly in use by brewing, metalworking, and glass and ceramics industries. The English industrialist Abraham Darby used high-carbon, which was converted form of coal and produced iron from iron ore. This coke became a good substitute of charcoal and the Metal makers used coal and coke abundantly to produce raw iron, bar iron, and other metals. 3 The invention of Steam engine to pump water was the greatest invention ever, which was first invented by an English engineer Thomas Savery in 1689 to pump water from mines. In 1712 Thomas Newcomen invented its improvised version. 4 1. The History Guide: Lectures on Modern European Intellectual History, The Origins of the Industrial Revolution in England, Last Revised: October 11, 2006 Retrieved 23 April 2007 http://www. historyguide. org/intellect/lecture17a. html 2. Microsoft ® Encarta ® Online Encyclopedia 2007, Industrial Revolution, Retrieved 23 April 2007 http://encarta. msn. com/encyclopedia_761577952_5/Industrial_Revolution. html#howtocite 3. Edward Lewis, â€Å"Introductory Essay: Is It Possible to Predict Scientific and Economic Development? † The Periodic Production of Rationalized Phenomena and the Past Periodic Depressions, April 16, 1999 Retrieved 23 April 2007 http://cust38. metawerx. com. au/rusart. html 4. Microsoft ® Encarta ® Online Encyclopedia 2007, Industrial Revolution, Retrieved 23 April 2007 http://encarta. msn. com/encyclopedia_761577952_5/Industrial_Revolution. html#howtocite James Watt, a Scottish engineer formed an engineering partnership with manufacturer Matthew Boulton in 1775, which was a major step in Industrial Revolution and proved as creative technical center for British economy. 1 The Industrial Revolution also owes much to the development of Textile Industry. In 1733, John Kay invented a flying shuttle, which mechanized the process of weaving. By 1770, British inventor and industrialist James Hargreaves invented the spinning jenny, which spines large number of threads at once, and Richard Arkwright invented water-powered spinning machine, which allowed single spinner to develop various strands of yarn at one go. Slowly and slowly machines run by water or steam filled large, new mills and factories. The results of these inventions were the increase in the output of goods per worker. Now a single spinner or weaver can churn out the volumes of yarn or cloth as compared to earlier workers. This achievement of Man was a milestone in the human history. 2 Industrial revolution was started in Wales in the second half of the 18th century, but as it was predominantly an agrarian economy, there was very little progress. Around 1811 the inhabitants of 79 out of the 8,800 villages of Wales were still dependent on the agriculture. Slowly and slowly, during the reign of Elizabeth 1 Industries started began to sprung up for e. g. Iron making in Pontypool and Bersham, lead and silver mining in Flintshire and Cardiganshire, copper smelting in Neath and Swansea and coalmining in west Glamorgan and lintshire and changed the whole economy of Wales. With the adoption of crop rotation, the use of lime, the enclosure of wasteland and the development of proto-industrial production, especially in the woolen industry, there was significant progress. And as soon as 18th century approached there were 19 metalworks at Holywell, 14 potteries at Buckley, cotton mills at Holywell and Mold, lead and coalmines at Bersham saw the dawn of the new era. 3 1. Microsoft ® Encarta ® Online Encyclopedia 2007, Industrial Revolution, Retrieved 23 April 2007 http://encarta. msn. com/encyclopedia_761577952_5/Industrial_Revolution. html#howtocite 2. Microsoft ® Encarta ® Online Encyclopedia 2007, ibid. 3. bbc. co. uk, Wales History, Retrieved 23 April 2007, http://www. bbc. co. uk/wales/history/sites/nation/pages/industrial_revolution01. shtml Corts puddling process, which was invented in Wales in 1784, was responsible for the increase in the rate of iron production and became so popular in Wales that it came to be known as the Welsh method. Bersham also invented cylinders, which were predominantly used in Watts engines and the ironworks being carried out in South Wales. In Wales only the first experiment of Locomotion was conducted and also supplied fuel for steam engines. 1 The new era of railways started in Wales only with Richard Trevithick, a Cornish engineer, who on 21st February 1804, ran a steam engine from Merthyr Tydfil to Abercynon. This train pulled 10 tons of iron and seventy passengers who jumped on it to take their first ride in the World, 2 later it was embraced by George Stephenson who was an engineer in the mining industry. He started the steam engines that pulled wagons up from the pit face. After this development he built a locomotive in 1814. George Stephenson was also appointed as a chief engineer of first railways between Stockton and Darlington. He later manufactured the famous Rocket, between Manchester to Liverpool line in 1830. 3 Though this Industrial revolution brought material advancement and Industrial progress yet spread the social unrest and economic distress. On one hand it created the privilege class of capitalists and mill owners but also brought in its wake the semi starved and ill class of labourers. As and as there were increase in Factories the people were shifting towards cities and towns. The cities increased to more than 20,000 and of Wales increased from 12 in 1800 to 200 at the end of the century. 4 1. bbc. co. uk, Wales History, Retrieved 23 April 2007, http://www. bbc. co. uk/wales/history/sites/nation/pages/industrial_revolution02. shtml 2. Wisdom and walks in the valleys of Southwales, Heroes of the Industrial Revolution, Retrieved 23 April 2007 http://www. wisdomandwalks. co. uk/products. asp? ProductID=1 3. SchoolsHistory. org. uk, Inventions that fuelled the Industrial Revolution Retrieved 23 April 2007 http://www. schoolshistory. org. uk/IndustrialRevolution/inventions. htm 4 David E. Newton, â€Å"Industrial Revolution-Effects Of The Industrial Revolution† Science Encyclopedia Vol. 3 Retrieved 23 April 2007 http://science. jrank. org/pages/3574/Industrial-Revolution-Effects-Industrial-Revolution. html This abject suffering, which labor class had to go through was an edible proof of the fact that Industrial Revolution was more of a curse than a boon. The whole landscape of Wales gave a look of devastated â€Å"Waste Land† with coal -mines, factories and mills churning out steams reducing the beauty of the nature to the elbow edge. The safety devices were very meager causing deaths and accidents. There were every year 43,000 cases of widow hood, and 112,000 cases of destitute orphanage in England and Wales alone. 1 With all this the growing importance of masses and the large number of Factory hands gave a spurt to the Reform Bills in the form of Factory Acts to give some relief to the children and women. 2 The Industrial revolution also opened the doors for women now finding their place in textile Industries, work shops and even in coal mines. In Wales the population in the quarrying sector became three times more. 3 Group of Non-conformist quarrymen constructed a chapel in their working area which they called by the name of Bethesda and it went on increasing with the population of 8,291 in 1881 in the Parish of Llanllechid compared to 1332 in 1801. 4 The living standard of the people had also considerably changed and they were living in either cottagers, or stone strewn slopes, such as Cilgwyn, or living in terraced houses, such as in Bethesda or Blaenau Ffestiniog. Only few had gardens and pigsty at the other end of the house. The wages of workers varied between 8d (3? p) to 1/- (5p) per day and the copper miners at Mynydd Parys were getting from 1/- to 1/8 per day. 5 1. Everything 2, The Industrial Revolution: Blessing or curse for the working class? Retrieved 23 April, 2007 http://everything2. com/index. pl? node_id=983010 2. Industrial Revolution, Retrieved 23 April, 2007 http://www. fatbadgers. co. uk/Britain/revolution. htm 3. SchoolsHistory. org. uk, Working Conditions in the Industrial Revolution Retrieved 23 April 2007 http://www. schoolshistory. org. uk/IndustrialRevolution/workingconditions. htm 4. Women in History World, The Plight of Womens Work in the EarlyIndustrial Revolution in England and Wales Retrieved 23 April , 2007 http://www. womeninworldhistory. com/lesson7. html 5. Slatesite, The History of Quarrying The Industrial Revolution, Retrieved 23 April, 2007 http://www. llechicymru. info/IHistindRev. english. htm Both the Industrial Revolution and Scientific advancement brought a complex society with social problems on one hand and democratic consciousness on the other. There was a conflict between aristocracy and plutocracy as well as democracy and socialism. The last vestige of personal government and divine rights of rulers vanished and the House of Commons became the ruling power.WORKS CITED 1. bbc. co. uk, Wales History, Retrieved 23 April 2007 http://www. bbc. co. uk/wales/history/sites/nation/pages/industrial_revolution01. shtml 2 Everything 2, The Industrial Revolution: Blessing or curse for the working class? Retrieved 23 April, 2007 http://everything2. com/index. pl? node_id=983010 3. Industrial Revolution, Retrieved 23 April, 2007 http://www. fatbadgers. co. uk/Britain/revolution. htm 4. Lewis Edward, â€Å"Introductory Essay: Is It Possible to Predict Scientific and Economic Development? † The Periodic Production of Rationalized Phenomena and the Past Periodic Depressions, April 16, 1999 Retrieved 23 April 2007 http://cust38. metawerx. com. au/rusart. html 5. Microsoft ® Encarta ® Online Encyclopedia 2007, Industrial Revolution, Retrieved 23 April 2007 http://encarta. msn. com/encyclopedia_761577952_5/Industrial_Revolution. html#howtocite 6. Newton E. David, â€Å"Industrial Revolution-Effects Of The Industrial Revolution† Science Encyclopedia Vol. 3, Retrieved 23 April 2007 http://science. jrank. org/pages/3574/Industrial-Revolution-Effects-Industrial- Revolution. html 7. Slatesite, The History of Quarrying The Industrial Revolution, Retrieved 23 April, 2007 http://www. llechicymru. info/IHistindRev. english. htm 8. SchoolsHistory. org. uk, Working Conditions in the Industrial Revolution Retrieved 23 April 2007 http://www. schoolshistory. org. uk/IndustrialRevolution/workingconditions. htm 9. SchoolsHistory. org. uk, Inventions that fuelled the Industrial Revolution Retrieved 23 April 2007 http://www. schoolshistory. org. uk/IndustrialRevolution/inventions. htm 10. The History Guide: Lectures on Modern European Intellectual History, The Origins of the Industrial Revolution in England, Last Revised: October 11, 2006 Retrieved 23 April 2007 http://www. historyguide. org/intellect/lecture17a. html 11. Wisdom and walks in the valleys of Southwales, Heroes of the Industrial Revolution, Retrieved 23 April 2007 http://www. wisdomandwalks. co. uk/products. asp? ProductID=1 12. Women in History World, The Plight of Womens Work in the EarlyIndustrial Revolution in England and Wales Retrieved 23 April, 2007 http://www. womeninworldhistory. com/lesson7. html

The Effectiveness Of Hay Groups Reward System Business Essay

The Effectiveness Of Hay Groups Reward System Business Essay This paper aims to examine and evaluate the reward system that Hay Group, a global management consulting company, develops to meet its clients needs. Specifically, the compensation and benefits system of the organization is analyzed and discussed in depth, by investigating the internal processes toward this function and by assessing how the reward system affects the overall performance of Hay Group. The performance of the reward system Hay Group has developed for its clients is evaluated by examining the results that clients experience (i.e. size, profitability, reputation, market share, competitiveness, equity value, and leadership position) Company Description Company Information Hay Group is a human resources consulting firm operating globally, which aims at dealing with people-related business issues, while transforming the clients strategy into reality. Specifically, it is a global company operating since 1943, composed of over 2600 specialists working in 85 offices in 47 countries, focusing on helping private, public or non-profit organizations realize and understand their potential. Areas of Expertise The Company helps its clients by designing and analyzing jobs, dealing with their reward system (i.e. compensation and benefits) as well as developing performance and talent management systems. Achievements Hay Group has managed to become the leading company in the industry it is operating. The depth and breadth of knowhow not only has made customers trust the recommendations it provides, but also has become the reason for further achievements. Hay Group gains ground thanks to the database of organizational management information it has built, which has been awarded as the worlds most comprehensive and rich database in the related field. The creation of Hay Job Evaluation methodology, which is used worldwide by over 8000 companies, is one of Hay Groups most significant accomplishments, which offers international recognition. Hay Group, through this method, stresses the link between business success, employee motivation, reward, and employee contribution in the business strategy of the company. Specifically, it wants that firms reestablish discipline within compensation programs and better align pay with value creation; to ensure that Hay Group tries to develop reward programs that reflect each organizations business strategy and serve the needs of both firms and employees (HayGroup, 2001). Hay Group Compensation and Benefit Function Hay Group has employs a range of methods to develop its reward system, on which the clients compensation system is also based on. The various components that Hay Group uses in developing compensation and benefit systems are divided into five groups: Reward Strategies Job Evaluation Total Reward Framework Reward Information Services Benefits Reward Strategies Each company needs a reward program that should be in alignment with the overall business strategy and organizational culture. Only through this alignment a firm can ensure that both employees and the organization itself each fulfill their needs. Hay Group when dealing with its clients, it tries to provide a reward strategy that creates real business value. One of the first steps is to set up a salary system, which is an essential tool that companies must consider if they want to retain their employees. What actually Hay Group does, is to balance the technical, business and behavioral factors involved in remuneration. It does that by working closely in an ongoing basis with employees of the client company, something that helps Hay Group understand the firms business strategy, model, overall culture, resource capabilities, and current reward system. The demographics of employees are then investigated and according to these, priorities for salary management programs are set. After doing so, potential base salary equity issues are analyzed, the competitiveness of the firms salary program is measured and finally, Hay Group the salary program is communicated to the firms members to guarantee the programs clear understanding. Hay Group is promoting the idea of the developing a reward architecture, which is a method to define why people are paid. By answering the question what you reward your people for, the company focuses on employees (i.e. demographics and needs of different groups), controls costs and ensures that the right message is delivered to employees. By conducting employee surveys aimed at the determination of what is valued most and by looking at results, Hay Group helps in determining whether reward system outcomes are aligned with the firms reward strategy. Investigating whether the compensation system stands in a satisfactory level in respect to competitors is also part of Hay Groups tactics. Benchmarking its clients as well as it selfs reward system is an effective technique to identify if remuneration is competitive enough to recruit and retain personnel. To achieve that Hay Group provides access to PayNet, a database that enables companies to benchmark pay and benefits, interpret data, make comparisons, identify implications and uncover potential issues in respect to their reward system. It is significant to mention that Hay Group when developing reward systems, it distinguishes reward objectives in respect to short-term or long-term incentives. Short-term incentives usually include efforts toward culture cohesion, commitment, engagement and specific team targets, while long-term incentives involve the alignment of rewards with shareholder interests, retain of people and competitiveness of the compensation system. Total Review Framework Compensation systems must be aligned with the overall strategy of the company and represent the business reality in order to be effective. Hay Group, to have a clearer understanding of its clients reward systems, engages in a holistic model, presented above, which has as a starting point the strategy of the firm. untitled.bmp Through this model Hay Group can better understand the current remuneration program of its clients, and then develop the appropriate base salary that represents the firms requirements and reward strategy. Job Evaluation Job evaluation is a significant component in measuring and determining the value of jobs within an organization, a technique that helps in the establishment of the pay structure. Hay Group has developed a number of job evaluation methodologies; to enhance its efforts it created Hay Group Spectrum, a practice considered to be the next generation HR solution. As mentioned by Aspasia Voulgari, one of the Managing Consultants of Hay Group based in Athens (Greece), Hay Group realized that companies started losing the real value of understanding their work with the application of job evaluation by following a fragmented approach; this, emphasized the necessity for creating a more holistic approach that combines reward decisions, talent management and structuring work. Jobs, employees, performance, structure and pay can be connected, and, in that way, work measurement, work alignment, work fit, and work value are united. st.bmp

Symbolism in Cat in the Rain by Ernest Hemingway Essay -- Ernest Hemin

Symbolism in Cat in the Rain by Ernest Hemingway In his short story Cat in the Rain, Ernest Hemingway uses imagery and subtlety to convey to the reader that the relationship between the American couple is in crisis and is quite clearly dysfunctional. In other words, the reader has to have a symbolic reading of the images. In fact, what seems to be a simple tale of an American couple spending a rainy afternoon inside their hotel room serves as a great metaphor for their relationship. This symbolic imagery, hided behind common objects, gives the story all its significance. This short story contains a great number of striking and literary symbols. In a symbolic reading, the opening paragraph describes the crisis that exists in the marriage of the couple. In other words, the description of the bad weather, of the "empty square"[1](l.10) and of their isolation, reflects this conflict and also sets the negative mood. In fact, since the beginning, Ernest Hemingway insists on the isolation of the couple that "does not know any of the people they passed" (ll.1-2) and are "only two Americans"(l.1). Here it is interesting to notice that they are isolated from the outside world but also from each other. There is no communication and they have no contact, they are distant from each other. Then this isolation is accentuated because of the weather, it is raining. The rain is part responsible for the fact that they have to stay in their room. Nevertheless, the rain has a symbolic meaning together with the description of the public garden. It represents as suggests the critic John V. Hagopian the "lack of fertility"[2] (p.230) . This lack is a... ...t the cat, the story would lose much of both their colour and clarity. Moreover, Ernest Hemingway has succeeded very well in this story in showing that individualism of the people living with their own problem is in many case the cause of split and despair. --------------------------------------------------------------------- [1]All further references are to this edition : Ernest Hemingway, "Cat in the Rain" . The Short Stories of Ernest Hemingway, ed. Jackson J. Berson (Dwham, North Carolina: Duke University Press, 1975). [2] John V. Hagopian, "Symmetry in 'Cat in the Rain'", College English, XXIV (December 1962). [3] John V. Hagopian, "Symmetry in 'Cat in the Rain'", College English, XXIV (December 1962). [4] John V. Hagopian, "Symmetry in 'Cat in the Rain'", College English, XXIV (December 1962).

Benjamin Franklin :: Biography Biographies Benjamin Franklin Essays

Benjamin Franklin In his many careers as a printer, moralist, essaylist, civic leader, scientist, inventor, statesman, diplomat, and philosopher, Benjamin Franklin Became both a spokesman and a model for the national character of later generations of Americans. After less than two years of formal schooling, Franklin was pressed into his father's trade. At the age of 16, Franklin wrote some pieces in a courant,"Silence Dogwood." Though penniless and unknown, Franklin soon found a job as a printer. Aafter a year he went to England, where he became a master printer, sowed some wild oats, astonished Londoners with his swimming feats, and lived among the famous writers of London. In 17227, Franklin began his career as a civic leader by organizing a club of aspiring tradesmen called the JJunto, which met each week for discussion and planning. Franklin began yet another career when in 1740 he invented the Pennsylvania fireplace, later called the Franklin stove, which soon heated buildings all over Europe and North America. He also read treaties on electricity and and began a series of experiments with his friends in Philadelphia. Experiments he proposed, first tried in France in 1752, showed that lightning was in fact a form of el! ectricity. Later that year his famous kite experiment, in which he flew a kite with the wire attached to a key during a thunderstorm. His later achievements included formulating a theory of heat absorption, measuring Gulf Stream, designing ships, tracking storm paths, and inventing bifocal lenses. In 1751, Franklin was elected to the Pennsylvania Assembly, causing the beginning of nearly 40 years as a puublic official. At home from 1762 to 1764, Franklin traveled throghout the colonies, reorganizing the AAmerican postal system. He also built aa new house on Market Street in Philadelphia, now reconstructed and open to visitors, and otherwise provided for his family. From April 1775 to October 1776, Franklin served on the Pennsylvania Committee of Safety and in the Continental Congress, submitted articles of confederation for the united colonies, proposed a new constitution for Pennsylvania, and helped draft the Decclaration of Independence.

Group Project for Strategic Management

We all know what SOOT stands for in the business world. There are the Strengths, Weaknesses, Opportunities, and Threats. In a business the management leaders need to be aware of the surroundings for any ideas that may come their way and to be developed and planned out to make a profit and to hold the stakeholders to help make a difference. Apple is in the design, marketing, and development of personal computers and software. Apple is also into digital music players, network solutions, and related accessories (King, 2009).In researching the Apple Corporation, they have a very long history and although they had many changes from when they first started working out of a garage as a bobby they have definitely come a long way. Strengths First of all their strength Is In their technology. They have low debt and brand loyalty, they collaborated with Intel Computers in 2006, and they have a Strong Research & Development Department. Everything in this category is good because it is strong and assures for a good future. Weaknesses Their weaknesses are more compelling than one might think.They are weak in relationship with Intel and Microsoft, a weak presence in the business arena, a weak presence in markets other than education and publishing, and a slow turn around on high demand products. This does not look good for any business. The reasoning behind this category is If they do not make a turnaround, they are going to lose more customers and their sales will go down and their future will look bleak. Opportunities Their opportunities are their online sales of computers are Increasing with rapid speed; Apple Computers should focus to develop new models to cater to the need of customers.Their downloaded music for MPH players Is very marketable. That means more money for them and their colleagues. Threats Now Tort tenet tenants, ten apple steward Ana tenet cell phones are very expensive compared to other companies. The competition is strong and Apple does not look like the y will catch up to them in the laptop division. For their downloaded music, people would prefer going to other sources to download free music instead of paying for it, so that does not look good for their tunes.Introducing the MINI COME CARRYALL Our computers will be less expensive and small enough to fit in a purse or fanny pack; it will also have mini discs. Let everyone know this company the new revelation in technology as the Mini Come Carryall, MAC for short. The plan is to set out to provide a new Marketing product, a new and improved computer with a new kind of footwear. Noticing that Apple has a problem with relationships with Intel and Microsoft tells us that they either do not trust them or they think they are mind readers.This computer company wants to be there for everyone. We can make the computer business better by making a change. The best way to go about acknowledging what another company has is by researching. This company has found that Apple had gotten ideas from the fruit but not making an effort to comply with how to make it work. We will have a review of current measures by the measurement team to determine if they support the indicators if it does, then that ATA needs to organize the strategic measures (Wells, 2003).We will have the Marketing staff going to events all around the United States and having them set up a place to test to see what the customers like and dislike. However, like everything else there are always the pros and cons in strategies. Pros The benefits of globalization has resulted in companies looking for new ways of doing business, learning new techniques, affecting the software manufacturing process, and making funds available for global initiatives (Rumanians, 2010). Our computers will be less expensive and small enough to fit in a purse or fanny pack; it ill also have mini discs.Let this company be known and the Mini Come Carryall, MAC for short. After the person have finished using or playing or anything with the computer, they fill out a survey answering the questions, how simple is the software that was Just tried and how they liked it, and what did they like most or least about it, and what are their thoughts on the new product and would they buy it? This is simple but yet affective. The strategy that this computer company has come up with is very simple; we have a plan to be there for the customer, to talk to our partners on weekly basis, and to have meetings once a month.The people that we hire for Data input will have the knowledge for the computer system. There will be internal and external audits every week. We will also get rid of the overhead so our products will be better and less expensive. The opinions of a potential customer are worth more as a strategic plan than not advertising. The data processor will then input the numbers or letters into the system, then the results will be more tangible and more realistic and the numbers will be a true number to have a better outcome and to sell ore AT ten product .Free downloads Trot our Wesley wall make sure customers keep coming back. Cons As for the cons, many things can happen to where it will seem that it is a bad idea or plan. For example, not enough money but if the management plans it right they will be able to rent cars and save money for the trip. Another thing is not be motivated and not hiring the right people. Some people might not like advertising in public, having a new market that they are unsure about with little or no training. Not having the right vendors is a waste of time and money. Buyers are being more cautious about investing.Not being in touch with the stakeholders and managers and not letting them know what is happening in the world of computers and software. Conclusion This paper has shown that the research about Apple Inc. With a SOOT analysis and pros and cons are more likely to happen if management is not sure of a plan. This paper also introduced a new market in a mini computer. Strat egic planning is a source of having the right tools and the right people to make new marketing ideas work for the company. Making the right choice of vendors will save time and money for going global.